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“5 Clever Social Media Campaigns to Learn From.” By Todd Wasserman – American Express OPEN Forum 2.20.2012

You don’t have to be in the market for a Super Bowl ad to learn who the world’s biggest marketers are. In fact, as a quick visit to Facebook illustrates, social media has a leveling effect: Whether you’re Coca-Cola or Jones Soda, your Facebook page looks pretty much the same. Coke’s billions won’t buy a dedicated wing on Twitter, either.  Read more…

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