As the summer comes to a close, the familiar tune of the ice cream truck will be replaced by the routine hum of alarm clocks and school bells. Before the first bell rings, though, you can make a big difference in your community by shopping locally this back-to-school season.
Have you been to a Wal-Mart store lately? It is likely disheveled, with empty spaces on the racks and clutter on the floors. Wal-Mart is finding it very hard to hire good people. The word is finally out that the company is a bad place to work as an associate.
Starting a small business takes time, money and a lot of work – but you don’t have to figure it all out on your own. When you’re confused about marketing or tired of getting rejected from big banks, turn to the people who know exactly how you feel: other small business owners.
Do you need to learn “How to Use Social Media Effectively?” Are you looking to “Attract More Customers with These Five Tricks?” The answers to these questions and more are buried somewhere in the ever-expanding blogosphere. At Independent We Stand, we strive to bring small business owners the most up-to-date news, tips and how-tos from experts in all industries – but we’re not alone. Here are some of the best small business blogs out there, along with some of their must-read posts.
Take a picture of you or your business with an Independent We Stand window cling and email it to email@example.com with your name, phone number and your business name (if you own one) with the subject line “Show Us Your Indie Pride Contest” by 5pm on August 15. Be sure to register your business if you’re not already a member!
Local businesses are stronger together than alone. Your competitive advantage is derived from the local and industry knowledge you possess along with the market power (resources that enable you to attract and retain customers) built. As you forge relationships with other local businesses, you all grow stronger by gaining access to the collective knowledge and power of each other.
If ever there was a need to be able to filter signal from noise, it’s right now, in today’s out-of-control world of social media and digital marketing!
Local pet stores offer superior support because the people behind them are genuinely passionate about pets. They are willing to invest in the extra staff and resources needed to care for live animals, ensuring that your pet will go from a loving store to a loving home. They are dedicated to educating pet owners of all ages, so that even the youngest members of your family can take care of Fido. While the national chain stores are busy crunching numbers and meeting sales goals, the locally owned pet stores in your community are working hard to answer your questions and care for the animals that need a home.
In an increasingly globalized world, Americans are used to seeing products labeled, “Made in China,” “Made in Cambodia,” and “Made in Bangladesh.” For generations, this international trade was a sign of the United States’ booming economy and white-collar society.
In Factory Man, journalist Beth Macy gives readers an inside look at how international outsourcing has ravaged America’s furniture industry – and how one man has risked everything to fight back and keep his business American-made.
Google My Business is an all-new tool to help small businesses conquer the vast and confusing world of search. Through Google My Business, small business owners can list their business across all of Google’s platforms – including Search, Maps and Google+ — for free.