Cyber Monday Doesn’t Have to be a Grinch

Cyber Monday Doesn’t Have to be a Grinch



With justifiable alarm, owners of all sizes of physical businesses are witnessing the white hot holiday shopping battle where the front line is increasingly conducted as real time price wars. Amazon leads the way with “Lightning Deals” and a Price Check app though few may actually ask for a price match. Yet there are at least five ways where we, as consumers, can get better value (and give meaningful gifts) and independent business owners can thrive. Read the full article…