Chic Geek Apparel
La Mesa, CA
Chic Geek Apparel should be chosen for the Indie Awards because it is all about spreading the message of strength, self love, and empowerment. After being diagnosed with permanent nerve damage in both hands, I was told that there is a strong possibility of me never being able to work again or do a variety of other things because of my disability. For safety reasons, one of the first things that I had to give up was baking - which I’ve been doing since I was a child. Instead of sitting around feeling sorry for myself, I chose to channel that creative energy into designs - and Chic Geek Apparel was born. This business was created on the belief that you don't have to follow the crowd in order to make a statement; we are all about owning those quirks that make you, you. As someone who wears a multitude of hats (female, veteran, Texan, entrepreneur, baker, student, etc) I can understand the challenge in trying to fit into the boxes that society sometimes tries to force upon us all. I wanted to create a line of clothing and accessories that made it ok to be comfortable with all of the unique things that makes us each who we are. At Chic Geek Apparel, you don’t have to just be this or that - you can simultaneously be a professional and a rebel, fashionable and a mom, or a girly military veteran. Who needs labels when you can just be you - quirky, geeky, and chic!