The leaves are falling and the weather is cooling, and with the changing season comes the familiar hoots and howls of Halloween. Before the doorbell rings with eager trick or treaters, you can make a big difference in your community by keeping your spooky spending local.
Locally owned, independent businesses offer great products and outstanding customer service, all while giving back to the community and energizing the local economy. If every family in the country spent $100 of their Halloween shopping budget at locally owned businesses, $7.8 billion* would be directly returned to local communities. That’s because for every $100 spent at a local business, $68 returns to the local economy versus $43 when spent with a national chain. The money that stays in your community helps fund better schools, better law enforcement, and better infrastructure. Try our economic impact calculator to see just how far your Halloween shopping budget can go in your community.
The National Retail Federation’s 2013 Halloween Spending Survey reports that nearly 158 million people plan to celebrate Halloween this year, down slightly from last year’s survey high of 170 million people. According to the survey, consumers are also expected to spend less, with the average person spending $75.03 on decorations, costumes, candy and more, down from $79.82 last year. Overall, average spending on Halloween has increased 54.7 percent since 2005, with total spending estimated to reach $6.9 billion in 2013.**
Imagine what an impact you could make on your local community if you did your Halloween shopping at locally owned businesses? Our local business search will help you find the perfect place to stock up on all your Halloween essentials, like candies and treats from a local chocolate store and pumpkins from a local farmers market.
Please help us spread the word by sharing our Halloween posters. Just click on the posters below to download the high res printable pdf. To share a jpeg on Facebook, blogs, or email blasts, please right click on the poster images below and select “View Image” and then “Save Image As” and save to your hard drive.
*Based on Civic Economics Andersonville Study of Retail Economics: When you spend $100 at an independent business, $68 returns to the local economy versus $43 when spend with a national chain. Based on U.S. Census projection of 115 million households.
** The National Retail Federation’s 2013 Halloween Spending Survey. The total spending figure is an extrapolation of U.S. adults 18 and older.