5 Tips for Group Deal Success

American Express OPEN Forum 7.12.2011

Many small business owners have considered offering a group deal, but only 10 percent have run one,  according to recent research from MerchantCircle. And while the results have been promising for these early adopters—77 percent say they would run another one—group deals don’t work for everyone. Among the people who said they wouldn’t offer another deal, 42 percent said it was not effective in customer acquisition, and 24 percent said they lost money. Read more…

group deals

Photo Courtesy of Jason Dirks

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