A Magazine for Farm-to-Table

A Magazine for Farm-to-Table

Source: The New York Times

By: Christine Haughney

Modern Farmer Magazine Capitalizes on a Trend

When a fledgling magazine gets former President Bill Clinton to contribute an article, you would think he would be featured on the cover. But the cover model for the current issue of the quarterly Modern Farmer is a sleepy-looking goat. Mr. Clinton is mentioned between articles on outer space farming and soil cuisine.

The magazine, which offers advice on building a corn maze and articles on the effect of climate change on lettuce and oysters, is trying to carve out a new niche on the newsstand. It edges into the food magazine sphere with luminous photography of vegetables, while articles report on straight agricultural topics more often found in farming publications like the 111-year-old Successful Farming.

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