At a time when many employers are cutting back on benefits to reduce costs, Abbadabba’s is encouraging its employees to adopt healthier habits by picking up the cost of monthly gym memberships, race-day fees and more. With five stores in the metro Atlanta area, the innovative comfort footwear retailer sees these wellness benefits as essential in building a healthier community overall.
“We sell products that enable people to live a more active life, and wanted to provide benefits to our employees that back up this passion,” explained Kristen Smith, Chief Financial Officer of Abbadabba’s. “These unique benefits show employees how much we value their efforts and create a way to attract a better, healthier, happier and more loyal workforce.”
Abbadabba’s new “Get Out And Sweat” benefit reimburses 50% of the cost for any employee for entry fees for races such as 5k, 10k, Triathlons and Marathons/Half-Marathons. If the employee recruits other people (non-employees) to race with him/her as part of an Abbadabba’s Team, their entry fee will then be reimbursed at 100%. Health club membership reimbursements are also one of the company’s most popular wellness benefits. Abbadabba’s covers 100% of the cost of health club/gym memberships (or similar fitness classes) for all salaried employees up to $35/month, garnering an outstanding 43% participation rate. The retailer covers 50% of fitness membership fees up to $20/month for full-time hourly employees, with nearly 10% participation.
The company already provides generous health insurance packages to employees. They cover 2/3 of the portion of an employee’s premium for low-cost, group medical insurance, which is available to full-time team members after a 90-day waiting period. Dental and vision insurance is available to full-time or part-time employees, as are flu-shot reimbursements.
These unique benefits are making a big difference to Abbadabba’s bottom-line. Most retailers deal with high turnover rates and rely on seasonal workers, which impact their customer service levels. But Abbadabba’s has low turnover and a high percentage of full-time workers, many of whom have been on staff for two years or longer. Those high retention levels allow the company to invest in in-depth training of sales staff about products, creating a competitive edge over other footwear retailers that can’t offer the same level of knowledge or service.
“It’s great that Abbadabba’s now offers us these wellness benefits,” notes Christine Porter, Director of Store Operations, who uses the offerings to fund her gym membership and pay for fees associated with the Atlanta Thanksgiving Day Half Marathon and the Chicago Half Marathon. “Since the beginning of the year I have lost a significant amount of weight, have more energy and am not as stressed.”
Abbadabba’s <http://www.coolshoes.com/> is Atlanta’s premier source for innovative comfort footwear. Since the opening of their first store in Little 5 Points in 1981, the company has focused on offering footwear that helps people enhance their overall health, activities and passions. Major brands <http://www.coolshoes.com/our-shoes/> offered include Toms, Vibram Five Fingers, Birkenstock, Dansko, Naot, Chaco, Merrell, Dr Martens, Converse, Vans, Clarks, Frye, New Balance and more. Abbadabba’s has five retail locations <http://www.coolshoes.com/locations/> in the metro area, including Little 5 Points, Buckhead, Gwinnett, Kennesaw and East Cobb. Abbadabba’s has won numerous awards for its innovative footwear and customer service, including its most recent honor, being named Best Sneaker Store in Atlanta in Creative Loafing’s 2012 Best of Atlanta Survey. For more information, visit www.coolshoes.com <http://www.coolshoes.com> .