Long-vacant storefronts are now teeming with life. Residents and visitors spend afternoons and evenings on Main Street, grabbing a sandwich at The B.T.C. Old-Fashioned Grocery, a new market and eatery started by a local couple in a 140-year-old brick building; snacking on ice cream at Turnage Drug Store, a 109-year-old family-owned Water Valley institution; or perusing the latest shows at Bozarts Gallery or Yalo Studio, two new galleries in storefronts dating to the 1840s and 1910, respectively.
But it’s not just the newly renovated buildings that have brought vigor to Water Valley. A major part of the town’s revival comes from the beautiful, hand-painted signs lining Main Street, welcoming shoppers to stores and creating a unique visual identity for the town.