They have big names and even bigger jobs, but don’t expect to find them wandering the aisles of a big-box store. Whether they’re putting together the perfect outfit for your favorite primetime personality or gathering supplies for their next DIY project, these celebrities rely on small business across the country to get the job done right.
Robert and Cortney Novogratz have their own HGTV show, Home by Novogratz, a book by the same title, and a home décor collection available, but no matter what they’re working on, they like to keep it local. “We have always supported small businesses as they are what makes America and our local communities unique,” the couple says. “We love vintage antique stores, particularly Mantiques in NYC, which finds the most amazing antiques all over the world, and ISV is a joy to visit.”
Jamie Hyneman is probably best known as the co-host of the hit Discovery Channel show, Mythbusters, but he has spent his entire career building tools and tinkering with gadgets. He prides himself on the ability to make just about anything quickly, and he couldn’t do it without small businesses. “One of my favorite go-to businesses is Center Hardware at 999 Mariposa Street in San Francisco,” he says. “I know most of the folks there on a first name basis, and while they will roll their eyes at me when I come in because I am usually trying to put together something really odd, they usually have exactly what I want because I know exactly what they have on every one of their shelves by heart. That is the kind of relationship you have with a neighborhood store that you don’t get anywhere else.”
As the costume designer for Portlandia, Amanda Needham has to dress the show’s quirky and one-of-a-kind characters, who change with each sketch and scene. To create the unique looks, the Emmy-winning stylist frequents the local boutiques of the show’s namesake city. “When shopping locally in Portland, Oregon, I rely heavy on [Independent We Stand member] Frances May for curating a unique collection of designers, Imogene and Willie for their denim and [Independent We Stand member] Holly at Haunt for keeping stocked with the most amazing and coveted designs,” Amanda says.
Caroline Manzo is a successful author, podcaster and Real Housewife of New Jersey, but first and foremost, she is a supportive wife and mother. “My entire family is made up of entrepreneurs and small business owners. My husband and his family have been operating The Brownstone catering company for more than 30 years; my daughter recently opened Cafface Beauty Bar, a boutique make up and skin care salon, and my sons also opened Little Town, a modern brew house and restaurant that pays homage to all things NJ,” Caroline says. “As a mother and wife, I couldn’t be prouder to support my family and small business owners everywhere on Small Business Saturday.”
Fitness icon and actor Lou Ferrigno relies on one small business in particular to keep up his healthy appearance. "Ironically, there are a ton of tanning salons in sunny California, but my wife and I only visit Sunkissed Tanning Salon in Santa Monica. This business is independently owned and it shows. The personal attention here makes me feel like I’m still in the small 1970s beach town of Santa Monica that I originally moved into."
On camera, behind the scenes, and in their personal lives, these celebrities rely on small businesses for even their most unique retail needs. As Small Business Saturday and the holiday shopping season fast approach, join Independent We Stand and these pros in the small business movement by making a trip to your favorite local shop.