The Devolution of Marketing

Another great article from our friends Andrew Thomas and Timothy Wilkinson that looks at what is wrong with current thinking in the marketing and distribution world.

Display IWS logo and help us spread the word.

Support the Independent We Stand movement and display our logo on your website. We’ve included a “Member Badge” IWS logo and detailed instructions on how to place it on your website in the Download Materials section of our Resource Center.  Help us spread the word and place the IWS Member Badge on your website today.

Easter Spending - Hop to Shop Local

Early estimates indicate the Easter Bunny will spend more than $13.03 billion* filling baskets this year. Independent We Stand is encouraging the Bunny to shop in locally-owned candy shops, bakeries and toy stores this year to have a more profound impact on local communities. If that spending were all directed to independent shops and businesses, it is estimated that nearly $8.86 billion** of those dollars would return right back into…read more →

Sell through local stores, STIHL exec says

With a quiet wit and plenty of stories and statistics, Fred Whyte, president of Stihl Inc., invited business students at Montana State University Billings Wednesday to ignore conventional business advice. Read more…

Community Supported Agriculture - CSA's

Community Supported Agriculture - CSA's

Thinking about signing up for a CSA but want to learn more about the idea before you commit?    Over the last 20 years, Community Supported Agriculture (CSA) has become a popular way for consumers to buy local, seasonal food directly from a farmer. Here are the basics: a farmer offers a certain number of “shares” to the public. Typically the share consists of a box of vegetables, but other farm…read more →

On St. Patrick’s Day Keep Your Irish Eyes Local!

On St. Patrick’s Day Keep Your Irish Eyes Local!

St. Patrick’s Day spending in 2011 is projected to be approximately $4.14 billion*. If you spend your St. Patty’s dollars this year at a locally owned Irish restaurant or pub, a total of $2.81 billion would be reinvested in local communities across the U.S. If you plan on celebrating at a national chain, your local reinvestment drops to only $1.98 billion. This St. Patrick’s Day spread your green locally and help…read more →

IWS "Locals Only" Road Trip

Wow! What a trip. Five cities in five days. 1,600+ miles. 14 – 16 hour days. Raleigh. Charleston, Savannah. Jacksonville. Tampa/St. Petersburg. And would do it all again in a heart beat.

Independent We Stand
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