Another great article from our friends Andrew Thomas and Timothy Wilkinson that looks at what is wrong with current thinking in the marketing and distribution world.
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Early estimates indicate the Easter Bunny will spend more than $13.03 billion* filling baskets this year. Independent We Stand is encouraging the Bunny to shop in locally-owned candy shops, bakeries and toy stores this year to have a more profound impact on local communities. If that spending were all directed to independent shops and businesses, it is estimated that nearly $8.86 billion** of those dollars would return right back into…read more →
With a quiet wit and plenty of stories and statistics, Fred Whyte, president of Stihl Inc., invited business students at Montana State University Billings Wednesday to ignore conventional business advice. Read more…
Thinking about signing up for a CSA but want to learn more about the idea before you commit? Over the last 20 years, Community Supported Agriculture (CSA) has become a popular way for consumers to buy local, seasonal food directly from a farmer. Here are the basics: a farmer offers a certain number of “shares” to the public. Typically the share consists of a box of vegetables, but other farm…read more →
Check out this article about IWS and the economic impact of St. Patrick’s Day. Today, as you celebrate everything Irish, please remember to patronize locally owned pubs and restaurants.
St. Patrick’s Day spending in 2011 is projected to be approximately $4.14 billion*. If you spend your St. Patty’s dollars this year at a locally owned Irish restaurant or pub, a total of $2.81 billion would be reinvested in local communities across the U.S. If you plan on celebrating at a national chain, your local reinvestment drops to only $1.98 billion. This St. Patrick’s Day spread your green locally and help…read more →
Wow! What a trip. Five cities in five days. 1,600+ miles. 14 – 16 hour days. Raleigh. Charleston, Savannah. Jacksonville. Tampa/St. Petersburg. And would do it all again in a heart beat.
Marketing professor Jennifer Aaker stands before a blackboard-size mural her Stanford Graduate School of Business students had created.
As both a music lover and record store owner, Tim Cretsinger is excited about the recent resurgence of vinyl record albums.