With the holidays approaching, the national movement Independent We Stand is encouraging consumers to buy local to help their community and the economy. The movement includes an extensive group of independent business owners that have initiated an effort to educate communities on the benefits of shopping at local stores. Read more…
Support your locally owned and operated businesses year round.
American Independent Business Alliance and the Institute for Local Self-Reliance have shown each dollar spent at local independent businesses generates…
Local businesses aren’t just “moms and pops.” They’re brothers and sisters, uncles and aunts, cousins, neighbors and friends. They’re also scout leaders, volunteer firemen, Little League coaches. They’re the folks who sing in the church choir, rescue animals and help feed the less fortunate — all the people who make your community a wonderful place to live.
The American Marketing Association Foundation (AMAF) has named The Distribution Trap: Keeping Your Innovations from Becoming Commodities (Praeger) as the recipient of the 2010 Berry-AMA Book Prize for the best book in marketing. The Distribution Trap, by Andrew R. Thomas, Ph.D. and Timothy J. Wilkinson, Ph.D. explains that it is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations,…read more →
Why is it that U.S. manufacturers of all shapes and sizes allow themselves to be pushed around by discount retailers, to the extent that they often cede control of their own supply chains to the big boxes? Read more…
A physics teacher in high school, once told the students that while one grasshopper on the railroad tracks wouldn’t slow a train very much, a billion of them would. With that thought in mind, read the following, obviously written by a good American …Good idea …one light bulb at a time . . . . Check this out. I can verify this because I was in Lowe’s the other day for…read more →
There is a new way to tout your local ties to win more business and warm the hearts of your loyal customers.
Did you know that even a modest change in your buying behavior can have a tremendous impact on the local economy? Here is the executive summary of a ground breaking study that demonstrates how.
Did you know that when you spend $100 at an independent business, $68 returns to the local community. Spend that same amount at a national chain and it drops to $43.