Source: Direct Etc
By: John Irving
In today’s tough economy small businesses need to be creative in generating new clients. Here’s a thought – give back to your community! By getting involved in your community through non-profits, your local chamber or government; you would be getting word out about your company and products while helping your own community.
Whether you choose to sponsor, participate in or organize an event, you are generating positive word of mouth. You are generating goodwill within the organization you are helping. Positive word of mouth and goodwill leads people to begin to know, like and trust you and your company – the cornerstones of any referral growth strategy.
Within any non-profit, you are exposed to and can network with people who work, own a home, own a business, have children, have friends, etc., making them likely customers too!
Most community organizations also have an online presence – and are constantly looking for good, local content. Offer to write an article for their web site or newsletter to inform their subscribers about something you are an expert in. Remember you are writing to inform not sell, however, this is a subtle way of selling your abilities and you company. Some examples:
- If you are an accountant, write information on new tax laws or changes on filing tax returns.
- If you provide pool cleaning services, write about the different ways to keep a healthy and clean pool.
- If you offer marketing services, write about how different marketing venues work together.
- If you are a florist, write about planning a wedding.
As a small business owner, you know you need to “advertise” to let people know you exist, but some of the traditional ways of advertising can be cost prohibitive. Getting involved in your community only costs you your time, generates good will, positive word of mouth and best of all, it will make you feel good too!
Get started today by researching your community organizations, area non-profits and causes you are passionate about. If possible, get your employees involved as well. The more the merrier! And your company will get the more visible impact from the larger presence.