Coronado Main Street Brings a Nationwide Movement to Coastal California

Coronado Main Street Brings a Nationwide Movement to Coastal California

Just across the water from San Diego, Coronado, California, occupies a peninsula that extends into the San Diego Bay and the Pacific Ocean. This community of over 25,000 residents is known for its beautiful beaches and historic resorts. Coronado Main Street works to preserve this idyllic setting by bringing the Main Street message to its seaside community.

Every year, Coronado Main Street hosts seasonal events that reflect the community’s culture. In September, a local family will open its home to festivity for Coronado Main Street’s annual Party in the Garden. The garden party event features music, a silent auction, a raffle, hors d’oeuvres, desserts and drinks. Guests can mingle with neighbors in an elegant, botanical setting, all while raising money for the Coronado Main Street program. The rest of the year is filled with a Halloween festival, a Small Business Saturday celebration and a springtime car show.

With a yearly calendar full of events, Coronado Main Street keeps community members engaged downtown. It’s all about helping people appreciate where they live. By adding to the community’s culture in this way, Coronado Main Street works to preserve the historic charm and lively spirit of the Coronado community.

Coronado Main Street represents a larger movement throughout California and the rest of the United States. Main Street organizations work across the country to support local communities and the residents who live there. As these organizations have grown, they have begun to organize together to make their work even stronger. Coronado Main Street represents this evolution: In 1988, Coronado Main Street became a California Main Street Community within the California Main Street Alliance (CAMSA). In 2000, earned the title of Great American Main Street from the National Main Street Center, as a nod to the downtown revitalization work that has kept Coronado relevant over the years, despite the magnet of nearby metropolises like San Diego.

While Coronado continues its work at the local level, CAMSA unites Main Street programs across the state, and the National Main Street Center unites organizations across the country. The lively experience created by Coronado Main Street’s annual events perfectly reflects what the national movement is all about. For more information, visit Coronado Main Street on Facebook or at www.coronadomainstreet.org.

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