Does your company make people happy?

Marketing professor Jennifer Aaker stands before a blackboard-size mural her Stanford Graduate School of Business students had created. It is a patchwork of 1,300 snapshots of everyday moments: mangoes, pink Converse sneakers, cupcakes, beer pong, clean laundry, a convertible, and Halloween. With its bright yellow border, the mural is titled “This Makes Me Happy.” Aaker points to a photo of a latte, its brown and white foam swirled into the shape of a flower. The froth, she tells me, was her happy moment of that day. Read more…

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