Local businesses face unique challenges when it comes to advertising. They compete with big national chains in small markets using even smaller budgets. Fortunately, a new feature from Facebook makes targeted ads much more accessible to even the smallest businesses.
Local Awareness Ads help small businesses get the most out of their advertising budgets by targeting consumers right in their neighborhoods. Using Facebook’s location services data, the tool allows businesses to target users within a certain radius of their business. Simply choose a radius around your business – as small as one mile – and Facebook will display the ad on the devices of people within that radius. You can also choose to add a “Get Directions” button to the ad, making it even easier for Facebook users to find your business when they’re near it.
As with all Facebook ads, you also choose your own budget when making a Local Awareness Ad. That means you can stick to your own spending plan and you have the flexibility to try out different ads or different radii. Facebook will even estimate how many people will see your ad at the amount you want to spend. It’s cost-effective and local-friendly.
Facebook’s new tool could be game-changing for small businesses. Not only is Facebook the most-used social media platform in the United States, but it’s also the social site where the most consumers go to look for product and business information. Now, Facebook is sweetening the deal by letting local brick and mortars capitalize on their Main Street locations by helping them reach the shoppers who are already near them. It’s quite possibly the easiest and most cost-effective way for small businesses to target ads across web and mobile platforms.
To learn more about Local Awareness Ads or to get started creating one, visit www.facebook.com/business/a/local-awareness.
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