Brian & Mark Huber for Caddo Paint
For more than 40 years, our company has been providing Shreveport residents with a wide variety of products for all home decorating and renovation needs. Our relationship with the Shreveport community has inspired us to get involved with projects and programs that will positively impact the area, so we can give back to those who have given so much to us.
Here are a few tips we have learned from our community engagement that you can apply to your business:
- Attach yourself to community projects that your customers care about: One of the best known community service projects in Shreveport is the St. Jude Dream Home Giveaway. Each year, the community comes together to build a home and raise money for this great organization. Caddo Paint was able to get involved in this year’s work through one of our customers, who has been involved for years. This was a prime opportunity to not only further build our relationship with this customer, but also attract and grow our rapport with current and potential clients, all while giving back to this flagship project.
- Make sure the project fits your company’s goals and offerings: Community involvement should be more than just writing a check. As a paint dealer, it makes sense for our company to share our supplies and expertise to projects and organizations that require home improvement or renovation. Where does your small business excel and how can you share services and knowledge with the right organization?
- Get your employees involved: Your employees live and serve in this community too, so it’s natural that they would want to get involved. Moreover, community service is a great way to build rapport with your employees and work together on something that’s bigger than your company.
- Look for different partners: Community service projects are not just limited to nonprofits; look for unique ways to partner with diverse organizations. We were able to supply Devoe Paint for the Dream Home through the community service program, Devoe® Paint a New Start, simply by getting on the phone with our local sales person and learning about the opportunity.
Involvement in the community is a great step to become a respected leader, build customer loyalty and employee respect, and most importantly, rally the public around a shared goal. Use these tips as a way to get your company started on its community service initiatives in the future.