Have you Googled your business lately? You may be building great relationships with customers in your store, and you’ve probably mastered posting pictures and deals on Facebook by now, but do you know how well you’re doing in the ever-important search engine world? If not, then it’s time to Google My Business.
Google My Business is an all-new tool to help small businesses conquer the vast and confusing world of search. Through Google My Business, small business owners can list their business across all of Google’s platforms – including Search, Maps and Google+ — for free. It’s the tool that small business owners need in order to reach customers, and it comes with a few useful perks along the way.
1. It’s where your customers – and your competitors – are.
When you’re looking for the inside scoop about a new restaurant in town or directions to the bookstore your dad likes, where do you go? You probably head straight to Google – and so do your customers. A 2012 survey from Search Engine Land reveals that 85 percent of consumers look for local businesses online, with 16 percent of consumers looking online every week for a business. If your business isn’t on Google, it’s missing out on one of the biggest opportunities to attract customers. Meanwhile, those online-searchers are finding your competitors instead. Get on Google now or refine your existing presence to make sure customers are finding your business.
2. Google knows who your customers are …
… and it’ll tell you, for free! Google My Business tracks analytical data about the people who search for your business online and presents the insights to you on your Google dashboard. That way, you’ll know how many people are looking for your business, what they’re searching for and where they’re located. With this information, you can make strategic marketing decisions and make sure your business is always visible online.
3. It’s mobile for you and your customers.
Google My Business lets you manage your online presence from anywhere in the world – even on the go. Download the Google My Business app from the Google Play marketplace so you can connect with customers and track your insights from your mobile devices. Even better, your customers will be able to find you while they’re on the go. Google My Business automatically lists your business across all of the mobile versions of its platforms, so customers can find your business’s location, contact info and hours of operation while they’re already out and about.
4. Your business is probably already there.
Google lists millions of local businesses in its database so that users can easily find whatever they’re looking for. If you’ve previously used Google Places for Business or Google+ Pages to list your business on Google, then a Google My Places account has already been set up for you and all of the information about your business has already been transferred over. If you’ve never set up a Google account for your business, you can claim and verify your business so that you can edit the information that’s already on Google about your business.
Google My Business helps small business owners connect with current customers, reach new customers and learn how to attract future customers – all from a single dashboard on just about any device. To set up an account for your business, visit google.com/business and click “Get on Google.”