Hispanic Grocery Retailer: Bodega vs. Big-Box Store

San Jose Group, April 10, 2012

Big-box chains have been expanding their ethnic offerings to better serve general and multicultural consumers. Supermarkets and superstores have been increasing aisle areas for ethnic products, adding signage and bilingual staff, and even revamping entire stores in areas densely populated by Hispanics.

As big (general market) businesses advance into established ethnic neighborhoods, is there room for traditional bodega-style grocery stores to survive in this context? Read more…

La Borinquena Mex-icatessen

Tina ‘Tamale’ Ramos, co-owner of La Borinquena Mex-icatessen

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