Source: Small Biz Survival
By: Becky McCray
Cash Mobs are a good tool for small towns. It’s all about getting your people out to support one business in order to get the message across: local businesses matter and you matter to local businesses. But if that’s all there is to it, you miss the chance to build on their success. Laura Meadows, Executive Director of the Upshur County Convention & Visitors Bureau, agreed to share how her small town was using cash mobs successfully, and how they are building on the cash mob idea to make a lasting difference in the community.