Independent We Stand today announced its participation in the second annual Small Business Saturday on November 26, 2011. Small Business Saturday is a day for dedicating a portion of holiday shopping to local, independently-owned small businesses.
American Express, the founding sponsor of Small Business Saturday, created the national program in 2010 in response to small business owners’ most pressing need: more demand for their products and services. The second event will build on last year’s inaugural program that drove millions of dollars to main street merchants.
Independent We Stand seeks to call attention to the importance of small businesses across the nation, the jobs they create and the economic benefits they provide their local communities. Small businesses have generated 64 percent of net new jobs over the past 15 years and employ just over half of all private sector employees, according to the Small Business Administration.
“While I wish Small Business Saturday was every day, this national event is going to give Independent We Stand members and indie businesses across the country the attention they deserve and a boost they could really use,” said Bill Brunelle, project manager of Independent We Stand. “Locally owned businesses reinvest in the local economy at a 60% higher rate than chains and internet retailers, so Small Business Saturday shoppers will be revitalizing their economies while finding great deals at their favorite local merchants.”
“We are proud to have Independent We Stand join the Small Business Saturday Coalition,” said Maryann Fitzmaurice, senior vice-president, American Express OPEN. “It is critical that we get as many supporters on board as possible to generate demand for small, independently owned businesses this holiday season and beyond.”
Social media will play a central role in helping raise awareness about the importance of supporting small business and recognizing Small Business Saturday. The Small Business Saturday Coalition will be driving consumers and business owners to facebook.com/smallbusinesssaturday where they can participate in many ways, including:
- American Express is also giving $100 of free Facebook advertising to 10,000 business owners who sign up at facebook.com/smallbusinesssaturday to help build online buzz and drive customers to their stores on Small Business Saturday. By simply entering a few pieces of information and clicking a button, these business owners can create a personalized, geo-targeted ad that will run on Facebook leading up to November 26.
- American Express is giving a $25 statement credit to 200,000 Cardmembers who register their Card and use it to shop on Small Business Saturday at any locally-owned, independent small business that accepts American Express.
- Small business owners can go to Facebook.com/smallbusinesssaturday to download online promotional materials that will help them drive sales to their business on Small Business Saturday.
- Everyone can spread the word about the day and their favorite businesses by giving a shout-out to their favorite local shops and restaurants via Facebook and Twitter.