By Alex Gladu, Independent We Stand
Located in the picturesque coastal New England town that bears the same name, Osterville House & Garden has seen success as a Main Street hardware store. That’s no surprise, though, when you consider owner James Coté’s involvement in the local community. Through different community organizations, annual local events and regular day-to-day activities, Osterville House & Garden has become known in the community for more than paint and power tools.
Along with his wife, Megan, Coté has worked to build Osterville House & Garden’s retail performance and customer service reputation. Beyond the store, Coté’s involvement in the local community has given small businesses like his own a voice in decision-making circles. In 2011, Coté won election to the Barnstable Town Council. Serving until 2013, Coté helped the council become more productive in implementing economic policies, passing public safety ordinances and approving its $150 million budget. In 2014, the North American Retail Hardware Association recognized Coté as its Young Retailer of the Year.
Coté also represents his business in the Osterville Business and Professional Association and the Osterville Village Association. These local groups raise awareness for small businesses in the community, organize annual events and provide networking opportunities for small businesses. Osterville House & Garden often plays host to those events and networking opportunities, whether it’s a portion of the town’s annual Village Day celebration or an evening cocktail party for local business owners.
“I think it’s important to give back to the community that gives so much to me,” Coté said. “I want to make sure that people know that we are a lot more than just a brick-and-mortar store; we are a part of the community.”
In reality, customers probably don’t need a special event to see the level of support that Osterville House & Garden gives the community. The business’s local pride shines through as part of its regular, day-to-day operations. Osterville House & Garden sells local goods that are indicative of the community, including On the Cape bracelets and Osterville clothing. On social media, Osterville House & Garden spreads the word about other local businesses, sharing updates from its Main Street neighbors. Small choices like these can help to grow a big network of support among the community’s local businesses.
With Coté at its helm, Osterville House & Garden can support its local brick-and-mortar store, as well as others in the community. The locally owned hardware store offers customers personalized service, a large selection of in-demand home and garden goods, and access to an online store via Do it Best Corp. For more information about Osterville House & Garden, visit www.ostervillehandg.com.
Independent We Stand is dedicated to helping independent businesses across the country engage their communities and encouraging customers to buy local. If you’re a business owner, get buy local resources, tips and news by registering for a business membership. Your business will also be included in our ‘locals only’ search engine and mobile app. If you’re a consumer, take the pledge to buy local to join the movement.
Read more about community support, Do it Best Corp, independent hardware stores, Indie Acts of Kindness.
