It Pays to Be 'Liked'

It Pays to Be 'Liked'

Source: Fox Business

By: Walter Dailey

I always encourage small business owners to be students of media; take the time to look beyond the obvious and see marketing strategies in your surroundings. Powerful marketing lessons can come from watching a few commercials or hearing a couple of radio ads while heading in for work. The trick, however, is knowing what to look for.

For today's segment, I'd like to use the riveting business of insurance as a backdrop. Yes, "riveting" is an overstated adjective, however there's an interesting observation behind my cheap humor.

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