Articles, Studies & Links

Here you will find a collection of articles, studies and website links that can help you understand and promote the benefits of "buying independent". If you have any suggestions to add to this collection, please don’t hesitate to email us at


"How to Support Small Businesses on Prime Day (and Every Day)." Elissa Sanci -  Wire Cutter/New York Times June 7, 2021

"Top ten retail trends for 2021 - #1 Localism and a desire to support local makers." Susanne Pini - Shopping Center News - March 2021

"Why Customers Want to Shop Small Year-Round." Bill Brunelle, Small Biz Daily, September 8, 2020

"How COVID-19 Has Changed the Way We Shop Locally." Nextdoor Editorial Team, Nextdoor Business, August 5, 2020

"Small bookstores are booming after nearly being wiped out." CBS News - November 29, 2019

"Small businesses Drive Job Creation in Big Cities and Their Inner Cities."       Ted Archer and Howard Wial - Initiative for a Competitive Inner City, September 21, 2019

"Mom-and-Pop Joints Are Trouncing America's Big Restaurant Chains." Leslie Patton - Bloomberg, May 16, 2017

"Revenge of the Independent Hardware Stores" Joe P. Hasler - OZY, March 20, 2017

"Why Small Business Saturday Matters Now More Than Ever" Chris Myers - Forbes Magazine, November 23, 2016

"Blame the Banks for all those Boring Chains Stores Ruining Your City" Bloomberg, September 21, 2016

"NRHA and Independent We Stand Announce Findings of Home Sweet Home Study" Hardware Retailing - May 6, 2015

"Why Small Businesses Are Starting to Win Again" Tim Wo, The New Yorker - January 24, 2015

"Mom-and-Pops Are Cool Again" Kurt Salmon Review, January 14, 2015

"Get the Facts on Shopping Local for the Holidays" Stacy Mitchell, Institute for Local Self-Reliance - November 14, 2014

"STIHL Chain Saws Thrive Outside the Big Box." Kyle Stock, Business Week - April 24, 2014

"Buy Local' Campaigns Can Actually Supercharge Sales." Julia Lyon, CNN Money - March 28, 2014

"Towards a Localist Policy Agenda." Stacy Mitchell, Institute for Local Self-Reliance - July 5, 2013

"Locally Owned Businesses Can Help Communities Thrive and Survive Climate Change" Stacy Mitchell - Grist - April 26, 2013

"Independent Businesses Deliver Bigger Economic Impact, Study Says." Stacy Mitchell, Institute for Local Self-Reliance, August 16, 2012

"Buying Local Yields More Jobs and a Stronger Community." Jeff Milchen and Michael H. Schuman, Huffington Post, December 16, 2011

"How Consumers and Communities Can Benefit from 'Buying Local'" Rachel Koning Beals, U.S. News and World Report, October 28, 2011

"Thriving Small Businesses Boost Real Estate Values, Research Shows." Chad Books, Business NewsDaily, October 20, 2011.

"Locavesting": Investing In Main Street Instead Of Wall Street - Danielle Sacks, Fast Company August 3, 2011

"Bank Local: Indie Business Embrace Your Money" - Stacy Mitchell, New Rules Project, April 19, 2010

"Consumers Buy In to Buy Local" - Kimberly Weisul, Bloomberg Business Week, February 18, 2010

Local Efforts to Save Main Street Bring In Traffic - Raymond Flandez, Wall Street Journal, June 30, 2009

Buying Local: How it Boosts the Economy - Judith D. Schwartz , Time Magazine, June 11, 2009

10 Percent - The Local Stimulus - John Tozzi, Bloomberg Businessweek, February 19, 2009


Buying Local Statistics for 2021: Survey Finds 70% of Americans Shop Small - Intuit Mint Life

Half of Americans saw their favorite local store shut down because of pandemic -  Commissioned by Templeton Distillery and conducted by OnePoll

2018 Home Sweet Home Study - Locals vs. Amazon - Independent We Stand, North American Retail Hardware Assoc., Paint & Decorating Retailer Assoc.

Amazon Study Reveals Explosive Growth of  Third-Party Sales, Sales Tax Avoidance - American Booksellers Association 2018

Independent Businesses Report Advantages in Weathering Retail Storm, New Survey Finds - Advocates for Independent Business 2017

2017 Home Sweet Home Study Pros' Edition - North American Retail Hardware Association and Independent We Stand

2015 Home Sweet Home Study - North American Retail Hardware Association and Independent We Stand

2015 Independent Business Survey - Institute for Local Self-Reliance and the Advocates for Independent Business

2014 Independent Business Survey - Institute for Local Self-Reliance and the Advocates for Independent Business - 2014

Indie Impact Study Series Salt Lake City- American Booksellers Association/ Civic Economics 2012

Locally Owned Businesses Contribute to the Health of their Communities - Business Alliance for Local Living Economies/Science Daily 2012

Buying Locally Pays Big Dividends for Maine's Economy - Maine Center for Economic Policy 2012

The Indie City Index - American Booksellers Association/Civic Economics 2011

Thinking Outside the Box – Urban Conservancy/Civic Economics 2009

Grand Rapids Local Works – Civic Economics 2008

Procurement Matters: The Economic Impact of Local Suppliers - Civic Economics 2007

San Francisco Retail Diversity Study – Civic Economics 2007

Andersonville Study of Retail Economics – Civic Economics 2004

The Economic Impact of Locally Owned Businesses vs. Chains - Institute for Local Self-Reliance 2003

Time to Switch Drug Stores - Consumer Reports 2003


The Customer Trap. How to Avoid the Biggest Mistakes in Business. by Andrew R. Thomas and Timothy J. Wilkinson

Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local, and Helped Save an American Town. by Beth Macy

Good Morning, Beautiful Business: The Unexpected Journey of an Activist Entrepreneur and Local-Economy Pioneer by Judy Wicks

The Distribution Trap: Keeping Your Innovations from Becoming Commodities - by Andrew R. Thomas and Timothy J. Wilkinson

The Revolution in Local Investing and How to Profit From It - by Amy Cortese

Local Dollars, Local Sense: How to Shift Your Money from Wall Street to Main Street - by Michael Schuman

The Small-Mart Revolution: How Local Businesses Are Beating the Global Competition - by Michael H. Shuman

Helpful Links

If you are interested in finding an organization that supports buy local initiatives in your area or if you'd like some help starting one, please visit the American Independent Business Alliance or the Business Alliance for Local Living Economies

You can also find helpful information and resources at the following websites:


Institute for Local Self Reliance |

Independent We Stand
Independent We Stand Independent We Stand