The leaves are falling and the weather is cooling, and with the changing season comes the familiar hoots and howls of Halloween. Before the doorbell rings with eager trick or treaters, you can make a big difference in your community by keeping your spooky spending local.
The National Retail Federation has issued their 2014 Halloween Consumer Spending Survey and they have some great news to report. The NRF’s President and CEO, Matthew Shay says “Halloween celebrations and spending will be positively impacted by the fact that the holiday lands on a Friday.” According to the survey, consumers are also expected to spend more on Halloween treats decorations and costumes, when compared to last year. It’s expected that the average person will spend $78.00, up from $75.03 last year; although less than the estimation, from 2012, of $79.82. Overall, average spending on Halloween will hit $7.4 billion this year.*
Locally owned, independent businesses offer great products and outstanding customer service, all while giving back to the community and energizing the local economy. The money that stays in your community helps fund better schools, better law enforcement, and better infrastructure. Independent retailers re-circulate three times more money back to the local economy than national chains. Try our economic impact calculator to see just how far your Halloween shopping budget can go in your community.
Imagine what an impact you could make on your local community if you did your Halloween shopping at locally owned businesses? Our local business search will help you find the perfect place to stock up on all your Halloween essentials, like sweets and treats from a local candy store and pumpkins from a local farmers market.
Please help us spread the word by sharing our Halloween posters. Just click on the posters below to download the high res printable pdf. To share a jpeg on Facebook, blogs, or email blasts, please right click on the poster images below and select “View Image” and then “Save Image As” and save to your hard drive.
* The National Retail Federation’s 2014 Halloween Consumer Spending Survey. The total spending figure is an extrapolation of U.S. adults 18 and older.