This ground breaking 2008 study by Civic Economics for Local Works predicted the following impact to the West Michigan economy if consumers shifted just 10% of their spending from national chains to locally-owned businesses:
- Over 1,600 new jobs
- $137 million in new economic activity
- Over $50 million in new wages
Imagine the impact if they shifted 15% or 20%? For an executive summary of the study click here.