In July of 2014, Locally launched a platform to connect local businesses with consumers in their area. The New Orleans-based start-up company gave local retailers and brands an easy way to create an omni-channel business model, blending their brick-and-mortar shops with Locally’s online platform. Now, as Locally enters its fourth year, the mission remains the same, but the platform has evolved in exciting new ways.
For consumers, Locally offers a quick, convenient way to search the inventories of participating local stores all at once. Users simply navigate to Locally’s website, put in their city and search for goods. Consumers can filter by store, price, and other categories, just like they would on other e-commerce search engines. With Locally, though, they know they can find all the products at local businesses near them.
For small businesses, Locally provides a valuable opportunity. As the internet has become so pervasive, retailers big and small have had to think about creating an omni-channel experience for customers. For small businesses, the internet is like a whole new playing field that pits small against big – and it’s no more level than the offline field. Retailers typically have to invest significant time and money into developing an online presence, but Locally’s platform offers another way of doing things. With Locally, local retailers and brands can list their inventory online, take online orders and amplify their inventory via search engines and social media.
This year, Locally celebrated its third anniversary with a new platform that boasts a modern and mobile-friendly design. Today, Locally works for more than 1500 retailers in over 800 cities across both the U.S. and Canada. As it grows, Locally remains committed to helping Main Street brick-and-mortars succeed in the digital world. For more information about Locally’s services and to sign up, visit www.locally.com today.