The Locapour Movement: How to Buy Local, One Pour at a Time

The Locapour Movement: How to Buy Local, One Pour at a Time

By Alex Gladu, Independent We Stand

You try new local restaurants every chance you get, and you shop at farmers’ markets all spring and summer long. But if you’re still stocking your fridge with six-packs of Bud Light, you’re missing out on another prime opportunity to buy local. It’s called locapour, and it’s all about bringing local products to a tap or glass near you.

The locapour movement encourages consumers to choose locally produced beers and wines over popular brand name drinks that are shipped all over the country. Unlike global brands, these brews are better for the local economy and the environment because they keep more money in the community and reduce the need for cross-country shipping convoys that pollute the air.

Finding these local drinks has become somewhat of a phenomenon among beer and wine enthusiasts. By trying new drinks at each bar or restaurant they visit, avid locapourers see the movement as an opportunity to experience the local flavor of their hometown and all the communities they travel to. Mike Langford, one such locapour supporter, even has his own web series, “Locapour,” which features a different craft beer each episode. Thanks to these supporters, the locapour movement is helping local breweries and wineries impact the market on a national scale. According to the Brewers Association, craft beer sales increased 18 percent in 2013.

Supporting the locapour movement and the local breweries and wineries it serves is easier than you think. Even if you’ve never heard of a single local brew in your area, there’s a good chance you’ll be able to find one in no time. The Brewers Association reports that the majority of Americans live within 10 miles of a brewery, even if they aren’t aware of it. To find a local brewing company, ask the waiter at your favorite restaurant about the local beers and wines they serve. You can also use the Independent We Stand local business search engine or free mobile app to find a list of the local breweries and wineries in your community.

About the Author

Alex is a senior at the University of North Carolina at Chapel Hill, where she is double-majoring in Public Relations and Spanish.  Since becoming a writer for Independent We Stand, she has fully adopted the ‘buy local’ lifestyle.  Her favorite indie business is Sugarland, a bakery in Chapel Hill, N.C, where she has been known to go a little cupcake crazy. She hopes to attend law school and pursue a career in nonprofit or political communication.

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