If Mom always taught you to do things the right way, then it’s time to show her what you’ve learned. As Mother’s Day quickly approaches, U.S. consumers will reach into their wallets for the most important woman in their lives, and just like the thought, it’s where they spend the money that counts. Mother’s Day gifts that come from local businesses will show love for Mom and the community.
The National Retail Federation (NRF) predicts that consumers will spend more money than ever before on their mothers this year. According to NRF, Mother’s Day shoppers are expected to spend an average of $186.39 for the holiday, which would be a noticeable increase from last year’s average of $172.22. Since 85 percent of consumers are expected to partake in Mother’s Day shopping, NRF estimates that total consumer spending will reach $23.6 billion. That’s the highest prediction ever in the 14 years that NRF has measured Mother’s Day spending.
The most common Mother’s Day gifts this year may include greeting cards, flowers, jewelry and special outings, but more important than the specific items is where those gifts come from. Independent retailers return more than three times as much money per dollar of sales to their local economy than national chains. Similarly, independently owned restaurants return more than twice as much money per dollar of sales than their chain counterparts. In other words, local florists, restaurants and jewelers can make Mom’s gift go further for the community – and that’s something she can be proud of.
According to NRF’s report, 24 percent of consumers plan to shop at a local small business in preparation for Mother’s Day. Coupled with the expected increase in average spending, this Mother’s Day could be better for Mom and for Main Streets across the U.S. than in previous years. To find a local business near you for Mother’s Day shopping, try Independent We Stand’s locals only search engine.