There’s gloomy news for retailers this season. Winter weather in much of the country meant retail shopping essentially leveled off after the December holidays. The National Retail Federation reports that January sales were flat as customers holed up to avoid the Polar Vortex.
So how can your retail business make up for slow winter sales?
Get ready now to market your store for Spring season holidays. Although they’re not as big a deal as back-to-school or Christmas, Spring holidays, including Easter, Mother’s Day and Father’s Day, are nonetheless key shopping periods for retailers.
Last year, U.S. consumers spent an estimated $17.2 billion for Easter, $20.7 billion on Mother’s Day, and $13.3 billion on Father’s Day. Below are some upcoming Spring holidays, and ideas for taking advantage of them.