Marketers: Don’t be creepy with social media.

By Laura Horton for Venture Beat 9.18.2011

Social networking began as a personal communication tool. Friendster, MySpace and Facebook were all about friendships and dating. Today of course, social media has also become another arm of marketing. Increasingly, businesses are actively promoting their brands and products, and sharing thought leadership content through Twitter, Facebook, LinkedIn and Google+. When you interact with your company’s followers on these sites, it’s great to be bold, intelligent, fun and thought-provoking. But it’s more important to not cross the lines of propriety. Nobody wants to be known as a “social media stalker.” Read more...

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