Public relations is a fantastic way to garner exposure to your business. As a premium member of Independent We Stand, this guide will give you tips on who to contact, what to contact them about and when to contact.
Finding reporters to cover your story can be easy if you know whom to contact. When you read the newspaper, etc., look for stories relevant to the story you’re looking to pitch. Take note of the writer and find their contact information either in the publication or on the source’s website.
Local reporters are the most likely to cover your story so keep track of your local news stations, radio stations, newspapers and community magazines. Another great resource is the internet. On the web, you’ll find hyperlocal news websites as well as blogs.
Chances are, your business has a story to share. Here are a few ideas:
If you’re pitching breaking news, feel free to pitch ASAP to everyone but magazine writers.
While there is no magic formula for when to send a pitch, try to avoid Fridays, particularly in the afternoon as writers are looking to wrap up for the weekend. Mornings and late at night are best. These reporters get tons of emails, so you want your email to be at the top of the stack when they arrive at work in the morning otherwise it will get lost in a sea of emails that sometimes go unread.
If you’re sending a press release to a lot of reporters, send in groups of less than 20 and make sure to BCC everyone so that the reporters don’t know who else is receiving the press release.
If you’re only sending to a few reporters, send an individual pitch with press release. Example:
EXPLAIN WHY YOU THINK THEY WILL BE INTERESTED IN YOUR STORY.
Please see the below press release for more information. Looking forward to your thoughts!
Following up – feel free to follow up with writers about two weeks after you send your press release. In this email, you can provide more information or an update and should end with something along the lines of “Looking forward to your thoughts on including BUSINESS/STORY SUBJECT in PUBLICATION. Here are some previous stories that have run about Independent We Stand.