Local businesses may wonder how they can compete with big box stores – they have larger budgets, longer hours and more advertising. For The Mower Shop owner, Brian Humbert, the answer is simple: local businesses have more knowledge of their products, better service and customer support. Big box stores may have an impact, but “we’ve certainly found out, through the years, that we can compete,” said Humbert. And their ability to compete helps boost their local economy.
Humbert’s father started The Mower Shop as a one-man repair shop in 1965. Over the past 46 years, their business has grown to staff 20 people and has become a mainstay within their community. Those years of growing allowed them to evolve into a leader in the outdoor power equipment business as well as a community leader in Louisville.
“We spend most of our time here in the shop, servicing our products for our customers, answering any questions they may have, and helping them choose the product best for their needs. We believe our customer service is second to none,” said Humbert.
Even though the majority of their time is spent at The Mower Shop, they still find ways to contribute to the community. Over the years, they have financially supported the little league, the neighborhood church and other local charities that directly benefit the people of Louisville. They even offer safety seminars with the local parks department and provide them with expert knowledge on how to safely operate their products.
Humbert’s clients look to his shop for advice and superior knowledge of the products. If customers “buy from a box store, their problems may be just beginning because the box stores are, many times, at a loss as to how to handle that customer,” said Humbert. “In this day and age, you simply cannot sacrifice customer service and expert knowledge. The relationships we build with our customers can’t be built overnight. They trust us and in turn we want to do our best to support them by way of supporting the local economy and community.”
Local businesses reinvest their profits in their community by way of taxes, payroll, and purchases. According to a study featured on Independent We Stand, local businesses reinvest in the local economy 60% more than chains do. They also play a big part in truly making a city a community. Humbert said of Louisville residents, “We need them just as much as they need us. The people of Louisville are why we have lasted 46 years, and because of them, we hope to last at least 46 more.”
And Humbert has a message for shoppers: “Join the Independent We Stand movement, and see the impact your choices can have on the community. When you can, buy local, simple as that. It makes sense to give back to the community that has given you so much. In time, with the support of local businesses, we can boost this economy from the ground up.”
Hear more from Humbert in “Independent We Stand – Big Box – No Problem” on the Independent We Stand Youtube channel: http://www.youtube.com/watch?v=ast1OILAPhI.