By Sean Stempler, Moasis Global
Small businesses have always and will always need simple and cost-effective ways to market content and grow their branding. So, why has it taken so long for many small business owners to start employing mobile-focused technology?
That’s not to say things have stayed static in mobile development: in the last year alone, small business mobile adoption rose from 66% to 77%, a huge increase that reflects the ever-growing importance of mobile in consumers’ daily lives. Advertising alone has shot forward from a mere 10% in 2013 to 21% in the first months of 2014, and mobile-optimized websites are now used by 60% of small businesses.
These massive spikes in adoption are quite shocking given the comparatively low rate of development in mobile technologies. While there have been some fantastic innovations over the past year, the mobile web has been around for quite some time, long enough for the nearly doubled adoption rate to be surprising at least.
Despite the clear advantages of mobile technologies, many small businesses feel intimidated or overwhelmed by the prospect of focusing on mobile. 36% of business owners avoid using mobile solutions just because of a perceived lack of knowledge, and another 13% feel that mobile will not be able to impact their business.
These fears may have been well-founded in years past, but one look at modern mobile technologies will assuage any small business’ doubts. Moasis’ own mFlyer™ service seeks to fill this very need. mFlyer is the 21st century replacement for paper flyers, a mobile solution for a mobile world.
Mobile is growing, and shows no sign of slowing down as time goes on. The market is far from saturated, leaving massive space for branding and presence expansion for small businesses in any sector. Mobile solutions like mFlyer give small businesses the edge in today’s always-on world.
About the Author
Sean Stempler is a Junior at Georgetown University studying English and Film & Media Studies. Working with Moasis Global, he serves as the Campus Consultant, writing about the latest in mobile location targeting trends through a college student lens.