Every spring, a presidential proclamation ushers in National Small Business Week, a week-long celebration in honor of the thousands of small and locally owned businesses that make up the country’s local economies. National Small Business Week celebrations span the local, state and federal levels, as consumers, elected officials and small businesses come together to recognize the important impact that small businesses have on their communities. This year, National Small Business Week will run from April 29 through May 5. How will you celebrate?
Learn Something New
Grow your skillset by learning a new tip or trick that you can incorporate into your business. The U.S. Small Business Administration will host a free virtual conference from May 1 through May 3. The free webinars will introduce small business owners to important topics such as online video marketing, social media, financial technology and workplace discrimination. By learning a new management or marketing skill, you can set your small business up for continued success.
Join a Local Event
Cities and states across the country will put on their own local celebrations throughout National Small Business Week. Be sure to join in as these occasions connect local business owners with resources and consumers. Local events include tours of small businesses, workshops with local officials and more. To find local celebrations in your community, connect with your local chamber of commerce or Main Street organization.
Pay it forward during National Small Business Week by giving back to your community or consumers. You can show your appreciation for local support by hosting a canned food drive, a local Little League fundraiser or a pet adoption event, just to name a few ideas. Chances are, you already have a relationship with a local nonprofit or community organization. If not, National Small Business Week is the perfect time to build a new connection. When you give back to the community, you can show consumers and local residents what local businesses are all about.
Talk to Public Officials
Elected and appointed public officials across the country will have their eyes on small businesses during National Small Business Week. Take advantage of this hook to tell them how you’re navigating the small business experience and how they can help. You can put your ideas in front of them with a traditional letter-writing campaign. Or, take your advocacy into the 21st century by joining the Small Business Administration’s Twitter Chat. On May 4 at 12 noon ET, you can use #SmallBusinessWeek to see tips and share your thoughts for growing a small business.
What better way to celebrate National Small Business Week than by buying local? This idea may seem obvious, but it’s always important for small business owners and employees to remember that they are consumers just as much as they are businesspeople. To really walk the walk, set an example for your friends, neighbors and children by buying local throughout the week.