In her book Pinfluence: The Complete Guide to Marketing Your Business with Pinterest, author Beth Hayden gives step-by-step advice on using Pinterest to engage and connect with current and potential customers. In this edited excerpt, Hayden explains how to create a Pinterest marketing strategy.
If you don’t think about strategy before you dive into Pinterest marketing, your pinning efforts are very likely to be a giant waste of time.
1. Define your ideal client.
The critical first step in defining your online strategy is to identify your ideal client and create descriptive profiles of the kind of client you’re trying to reach. Read more…