Every year, the Friday after Thanksgiving seems to grow bigger and bigger. There are long lines, more stampedes and an even earlier start time. But not all stores are going big. This year, celebrate Plaid Friday by going small.
Plaid Friday is everything Black Friday isn’t. Though they occur on the same day, the two celebrations are dramatically different. With Plaid Friday, small and independent businesses invite shoppers to enjoy a pleasant, relaxing shopping experience. This experience is about more than good deals—it’s about spending time downtown and supporting the local economy.
Plaid Friday celebrations are unique across the country. In New Hampshire, the Local Crowd Monadnock will celebrate Plaid Friday with a free yoga class, a DIY holiday card buffet and other specials throughout the day. Downtown Ithaca, New York, will celebrate with complimentary gift wrapping and limited-time merchandise. No matter how or where you plan to celebrate, be sure to wear your plaid to show your support for small businesses and the local community.
In addition to countering the big-box frenzy of Black Friday, Plaid Friday is the perfect precursor to Small Business Saturday. The biggest shopping day of the year for local and independent stores, Small Business Saturday will bring millions of people to Main Street at the start of the holiday shopping season. Browse the unique gifts and preview the seasonal sales a day early by shopping small on Plaid Friday, too.
When you shop small on Plaid Friday and Small Business Saturday, your holiday purchases support the entire community. For every dollar that you spend with small businesses this holiday season, approximately 67 cents stays in the local economy. When more money stays in the community, local employers can create new jobs and local government agencies can invest more in schools, roads, and parks.
Avoid the lines, stampedes, and crowds this Friday by celebrating Plaid Friday with your favorite local businesses. Search your community calendar or consult your local Main Street group for details about the celebration in your community.