Salem, Massachusetts, creates plenty of buzz this time of year thanks to its spooky history, but one group works to highlight the community’s year-round value. With a calendar full of events and year-round programming, Salem Main Streets keeps the buzz going all year long.
Most people know Salem for its connection to the 1692 Witch Trials. The community embraces this history with memorials, walking tours and events, like Wicked Wednesdays at The House of the Seven Gables. Particularly in October, crowds flock to Salem’s graveyards and landmarks. The spooky culture is good for business this time of year, but Salem’s small businesses have support throughout the rest of the year thanks to its Main Street organization.
Salem Main Streets works to revitalize downtown Salem as a vibrant, year-round destination. Based on the National Main Street Program’s approach, Salem Main Streets focuses on design, economic restructuring, promotion and organization. The organization is research-based, building on recommendations put forward by a 2007 study called the Salem Retail Market Study and Action Plan.
To keep the downtown buzz going all year long, Salem Main Streets organizes seasonal events that celebrate the community. During the fall season, Salem Main Streets hosts the Howl-o-Ween Pet Parade, which welcomes well-behaved pets of all species. Other local favorites include the summer Ice Scream Bowl, the Salem Arts Festival and the Salem Farmers’ Market. These events bring residents and visitors downtown, where they can experience the vibrant small business community that supports Salem’s economy.
In addition to these events, Salem Main Streets supports small businesses by working closely with the Salem Chamber of Commerce and other organizations that provide resources for entrepreneurs, including Destination Salem and the Enterprise Center at Salem State University. Through engaging downtown events and networking opportunities for business owners, Salem Main Streets highlights the value of the local community, no matter what season. For more information, visit www.salemmainstreets.org.