As the capital of North Carolina, the city of Raleigh combines a rich history with government, diversity and modern-day businesses. Shop Local Raleigh makes the most of the city’s opportunities for small businesses, in particular, by connecting them with state and local government agencies, the diverse population and the nationwide buy local movement.
First and foremost, Shop Local Raleigh encourages Raleigh’s consumers to make purchases at local businesses, in order to keep money in the community and create jobs locally. To do this, Shop Local Raleigh maintains a small business directory of its members and puts on attention-grabbing events, like the annual Brewgaloo, a local craft beer festival and “Find Waldo Local in Raleigh” passport event.
Shop Local Raleigh also focuses on connecting small business owners with the resources they need to get attention of their own. Members get access to advertising opportunities in local media and online, for example. Another way that Shop Local Raleigh connects members to the community is through the Greater Raleigh Merchants Association (GRMA). GRMA, which funds Shop Local Raleigh, has been a voice for small businesses in the area since 1940.
Through Shop Local Raleigh’s connection with GRMA, small businesses have a voice in government and in their community. GRMA is heavily involved in the Raleigh City Council and the Wake County Commission, giving small business owners the opportunity to stay connected to and voice their opinion on issues like downtown parking, taxes and other regulations. GRMA also operates a program called Raleigh Crime Stoppers, which allows small businesses to work with local law enforcement and members of the community to solve crimes in their area.
Shop Local Raleigh also connects members to the national buy local movement through the American Independent Business Alliance (AMIBA). As an independent business alliance, Shop Local Raleigh can bring together businesses in the Raleigh area and leverage national resources and expertise in local ways.
Raleigh has become a hub of entrepreneurship and innovation in recent years. Shop Local Raleigh makes sure that these entrepreneurs, innovators and small businesses have the resources and connections they need to succeed. For more information about Shop Local Raleigh, visit www.shoplocalraleigh.org.
Independent We Stand is dedicated to helping independent businesses across the country engage their communities and encouraging customers to buy local. If you’re a business owner, get buy local resources, tips and news by registering at www.independentwestand.org/membership/. Your business will also be included in our ‘locals only’ search engine and mobile app. If you’re a consumer, take the pledge to buy local and find local businesses in your community at www.independentwestand.org/take-a-stand/join-the-movement/.