In the past, Father’s Day has often lived in the shadows of Mother’s Day, but that trend has been shifting over the past couple of years as Americans are showing Dad how much they really appreciate him. While Mother’s Day is still the second largest holiday for gift-giving, the spending gap between the two holidays is narrowing. According to the National Retail Federation, Father’s Day spending is expected to reach $12.7 billion in 2012 alone.
This Father’s Day, why not spend your hard earned money on Dad at his favorite local business? An added benefit of shopping locally for Dad is that the money that you spend at locally owned businesses will be reinvested in the local economy at a 60 percent higher rate than chains and Internet retailers.*
So this Father’s Day, take him out to eat at his favorite locally owned restaurant. Buy him a book at that family run bookstore down the street. Nothing says “I love you Dad” like a Father’s Day present bought from a locally owned business.
Finding a locally owned business in your area is easy. Just visit our “buy local” search engine here.
* Civic Economics – San Francisco Report on Retail Diversity