Small Business Saturday: Become a Neighborhood Champion

Small Business Saturday: Become a Neighborhood Champion

In 2014, consumers spent an estimated $14.3 billion at small independent businesses on Small Business Saturday. Nearly 3,000 small businesses across the country hosted events to take the celebration a step further. It was the biggest Small Business Saturday yet – but now you can help make this year’s big day even bigger.

To grow Small Business Saturday in your community, become a Neighborhood Champion. Neighborhood Champions rally their communities by organizing events for the big day. As a Neighborhood Champion, for example, you could host a shopping center block party complete with local food, live music and exclusive Small Business Saturday deals. Maybe you’ll organize a shop small scavenger hunt to get kids excited about supporting local businesses and celebrating the holidays. No matter the event, Neighborhood Champions are all about working with other local businesses to promote Small Business Saturday in unique and exciting ways.

Being a Neighborhood Champion makes you an important part of Small Business Saturday in your community and across the country – but you don’t have to do it alone. Sign up by November 9, and you’ll receive a Small Business Saturday Event Kit with plenty of merchandise and resources for your event.

To sign up to be a Neighborhood Champion, visit the American Express Small Business Saturday website here and fill out the form with basic information about your business and your plans. You can also read about events and campaigns organized by other small business owners in previous years. Even if you can’t commit to being a Neighborhood Champion, be sure to visit the Small Business Saturday website for free personalized marketing materials and more info about the big day, provided by American Express and its supporting partners, including Independent We Stand.

Small Business Saturday is November 28. Is your business ready?

Independent We Stand is dedicated to helping independent businesses across the country engage their communities and encouraging customers to buy local. If you’re a business owner, get buy local resources, tips and news by registering at  If you’re a consumer, take the pledge to buy local and find local businesses in your community at





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