Source: FCA US LLC
On: The Working Blog
In past blog posts, we’ve discussed the value of having and maintaining a blog for your business, citing increased brand credibility and exposure as just a few of the reasons why blogging is important. And while the experts in your employment (including yourself) might produce the best, most up-to-date content, your employees are not the only people you should tap to write about your products, your industry or your services. Brand partners, other industry experts (non-competitors, of course) and even your customers are all potentially valuable contributors to the blog.