Small businesses pop up for the holidays

Small businesses pop up for the holidays

Source: The Big Story

By: Joyce M. Rosenberg

Here today, gone in weeks — pop-up shops and temporary stores are back for the holiday season.

At Christmas Lights Etc.’s Atlanta showroom, the public gets to shop for about month-and-a-half, browsing the high-end Christmas trees, lighting and other holiday decorations. The temporary store pulls in additional sales and the company finds it’s good marketing for its core business of selling online and to commercial and wholesale customers.

The yearly sale draws families from far and wide. Some drive five hours to see Christmas trees as tall as 25 feet (customers can order taller trees). Workers clean, freshen the paint and bring in new inventory for their holiday guests.

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