STIHL Celebrates 40 Years of Buying Local

STIHL Celebrates 40 Years of Buying Local

STIHL Inc., the headquarters for U.S. operations of the worldwide STIHL Group, brings cutting edge technology to customers and businesses across the country. Since 1974, they have supported thousands of local businesses and helped turn ‘buying local’ into a nationwide movement.

This year, STIHL Inc. celebrates its 40th anniversary of manufacturing in the U.S. But this celebration isn’t just about how long STIHL Inc. has been successful, profitable and innovative – it’s about how the company has chosen to take the path to success. Since day one, the company has relied on a network of independent dealers to sell and service its products. Bypassing the mass merchants and big-box retailers, STIHL Inc. has helped ensure customers the best buying experience possible and lent much needed support to local businesses across the country.

Out of that support arose Independent We Stand, a grass roots effort that salutes locally owned businesses throughout the U.S. As the founding sponsor of Independent We Stand, STIHL Inc. keeps the ‘buy local’ movement growing beyond the outdoor power equipment industry. Thanks to STIHL’s resources, guidance and experience with local businesses, the movement is able to bring ‘buy local’ to new communities and new consumers year after year.

“Going into our 40th year speaks to the success of our more than 8,500 independent dealers across the U.S.,” said Fred Whyte, president of STIHL Inc. “We have long held that our products are not sold through mass merchants.  The service and knowledge our dealers give to customers in storefront environments has helped us become the nation’s number one selling brand of gasoline-powered handheld outdoor power equipment in America.”*

The company relies on these thousands of local businesses because of the superior service that they provide customers and the economic benefits that they provide to communities. These dealers stand behind the products they sell. It’s this innovation and leadership – in both product development and business practices – that sets STIHL and local communities up for even greater success in the next 40 years.

While STIHL Inc. didn’t invent the concept of supporting local business, over the past 40 years, they’ve helped it come a long way. From the entire Independent We Stand team, happy 40th anniversary, STIHL Inc., and thank you for supporting small businesses!

*"Number one selling brand" is based on syndicated Irwin Broh Research as well as independent consumer research of 2009-2013 U.S. sales and market share data for the gasoline-powered handheld outdoor power equipment category combined sales to consumers and commercial landscapers.

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