|
|
As a small business owner, there’s no doubt that you are an expert in your field. Whether you can recommend the perfect record for a customer’s vinyl collection or whip up the tastiest pastry your community has ever known, your small business’ success is a testament to your expertise.
Luckily, word-of-mouth is one of the most cost-effective marketing methods and it is easily influenced and controlled.
In addition to a high participation rate in American Express’s Small Business Saturday, SMBs plan to employ a wide variety of tactics to attract shoppers, many of which leverage the “local” angle.
It’s free and exclusively for local businesses owners. Alignable now has thousands of communities across all 50 states where local business owners are: sharing advice and ideas, discussing local issues, and discovering new ways to work with other business owners.
When local businesses come together across communities and across industries, they are able to learn from each other and help each other.
Starting a small business takes time, money and a lot of work – but you don’t have to figure it all out on your own. When you’re confused about marketing or tired of getting rejected from big banks, turn to the people who know exactly how you feel: other small business owners.
Local businesses are stronger together than alone. Your competitive advantage is derived from the local and industry knowledge you possess along with the market power (resources that enable you to attract and retain customers) built.
Before picking a date for a promotion or event it’s important to understand how the various online resources at your disposal can work for your business.
Connect with others nearby to become stronger. Your best next customer is frequenting another local business nearby, so the best path to that customer is getting to know other local business owners.
Between big competition and smaller budgets, small businesses face unique challenges on a daily basis. Fortunately, there are several steps you can take to mitigate these challenges and grow your small business, like taking advantage of social media and banding together with other small business owners. What’s more, you don’t have to do it alone.
