Posts Tagged "AMIBA"

Why Buy Into Buying Local (& How To Get Started)

Why Buy Into Buying Local (& How To Get Started)

Buying local has become a way of life for many consumers. It’s a growing trend that has only just begun to permeate communities across the country, yet it has already delivered big success for local businesses. If you haven’t already been convinced, here’s a look at why you should be more vocal about buying local.

7 Ways Businesses Can Counter Showrooming

7 Ways Businesses Can Counter Showrooming

Showrooming is the process of a consumer getting information on a product or service from a storefront business, tapping the expertise of its employees, and perhaps even trying out or trying on a product before purchasing it from a remote seller at lower cost.

Ten New Studies of the

Ten New Studies of the "Local Economic Premium"

Since 2002, a growing number of studies have quantified the local economic benefits delivered by independent businesses, demonstrating locally-owned independent businesses return much more of each dollar in revenue to their communities than chains (i.e. the local premium).

The American Independent Business Alliance

The American Independent Business Alliance

In 1998, two residents of Boulder, Colorado, became concerned about the affect big chain stores were having on local businesses and the character of their community. They organized likeminded businesses and individuals and devised a plan to counteract this disturbing trend. Through their trailblazing efforts – replicated many times since in communities far and wide – awareness was raised for this issue. For maybe the first time, it became cool to be local!

The Devolution of Marketing

Another great article from our friends Andrew Thomas and Timothy Wilkinson that looks at what is wrong with current thinking in the marketing and distribution world.

Independent We Stand
Independent We Stand Independent We Stand