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For many Americans, shopping online offers the convenience of low prices, fast shipping, and front-door delivery. As online retail giants like Amazon continue to thrive and expand, however, shopping online may not be so convenient for your local economy.
Berkshire County in Massachusetts has taken “buy local” to a whole new level by creating their own currency. The BerkShare is now accepted by some 400 businesses throughout that region.
If you’re in the process of getting your own website up to market a product or service, there are a few basics worth exploring in this initial phase. We’re going to explore the ins and outs of launching a site for your business, what’s involved and how to go forward.
One of the primary arguments against buying local is the idea that local goods are more expensive than those offered by national chains. While big-box retailers often pride themselves on offering the lowest prices in town, a true comparison of the cost and value of local goods versus chain products could surprise you.
Thomas Edison once said, “I have not failed. I’ve just found 10,000 ways that won’t work.” If you believe in your product and you can quickly adapt to feedback, you will eventually find a way to market it effectively.
For small businesses, competing with large corporations can seem like a battle of David vs. Goliath. Given their limited staff and access to resources, small businesses often lack the name recognition necessary to secure larger, more lucrative contracts.
Whether you have school-age children or not, it’s almost impossible to avoid the barrage of back-to-school advertising from the national chains. This includes all the office supply chains. Back to school is as big, if not bigger, than Christmas to office supply chains. But are the so-called deals really that good?
Community-supported art programs are popping up all over the country, demonstrating that the concept works just as well for art lovers as for locavores
Dozens of people wandered through West Berkeley Saturday (July 20) sampling the neighborhood’s high concentration of home improvement stores.
To speed the recovery — we need more transactions, faster — in our local economies
