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Perhaps nothing symbolized the economic downturn like the sight of an empty, closed restaurant. Eateries have been shutting their doors steadily since 2009…until now.
Social media can be a double-edged sword for businesses. On the one hand, businesses can increase their reach and foster new relationships by using social media, but social media also can hurt businesses in a big way if not used correctly.
Linda Freed and Debra Latynski own Dolce Pizzelle Cookie Co. in Hammondsville, Ohio. This is their story of how a family tradition turned into owning their own business.
The National Retail Federation’s 2012 Halloween consumer survey reports a record 170 million people plan to celebrate Halloween this year. According to the survey, consumers are also expected to spend more, with the average person spending $79.82 and an estimated total of $8.0 billion for Halloween spending in 2012. Imagine what an impact you could make on your local community if you purchased decorations, costumes and candy from locally owned businesses?
ReMain Nantucket is a charitable organization dedicated to restoring the unique character and spirit of downtown Nantucket, Mass. Partnered with the efforts of ReMain Ventures, the island-based organization is helping to “envision and empower a prosperous future for the heart of Nantucket – tapping the island’s extraordinary resources: its people and strong tradition of independence, innovation and conservation,” as described by the website.
With the holiday season approaching, we are looking for unique stories to pitch to various TV, newspaper and online publications to highlight the importance of buying local. We want to hear all the awesome things you have planned for your small business in the coming months. Below are two topics we are pursuing as possible media leads. Please reply with specifics on your promotions and contact information for possible interviews….read more →
By Mark Durrenberger The main way that buying local benefits the environment is straightforward: a shorter distance between consumers and local businesses means less transportation-related pollution. Answering these questions when considering a local business could further boost the environmental advantages of buying local: Does the local business grow, manufacture or source its own products locally? Or, is your new screwdriver or honeydew melon trailing carbon monoxide behind it? At New England…read more →
In 1998, two residents of Boulder, Colorado, became concerned about the affect big chain stores were having on local businesses and the character of their community. They organized likeminded businesses and individuals and devised a plan to counteract this disturbing trend. Through their trailblazing efforts – replicated many times since in communities far and wide – awareness was raised for this issue. For maybe the first time, it became cool to be local!
In her book Pinfluence: The Complete Guide to Marketing Your Business with Pinterest, author Beth Hayden gives step-by-step advice on using Pinterest to engage and connect with current and potential customers.
This Fourth of July, do your guests a favor and shop locally for all your cookout cuisine.
