|
|
Local businesses make a difference simply by opening their doors. They keep more money in the local economy and create more local jobs than their big-box counterparts; they are more environmentally friendly than sprawling superstores; and they always treat customers like family.
This month, the kids are back in school, but they’re not the only ones getting smarter. Over the summer, Google launched a new advertising tool that changes the way small business owners can promote their business on Google’s platforms.
For many small businesses, the summer season can be slow, as customers spend their time out of the store and on vacation. What you may lose in regular customers, though, you can earn in vacationers, if you know how to reach them. Fortunately, travelers are often actively searching for local businesses through online searches or word-of-mouth recommendations. With a few, simple tactics, you can turn the summer slump into the…read more →
Cash flow is the life blood of every small business. Revenue is essential for businesses to invest and grow. However, a lack of cash flow can also bring a small business to its knees. In fact, insufficient revenue and profit is one of the main reasons 8 out of 10 businesses will fail. This creates a difficult balancing act for small business owners and managers. How does a small business…read more →
Tomorrow, parents across the country will celebrate National Take Our Daughters and Sons to Work Day – or Take Your Kids to Work Day, as the occasion is more commonly known. More than an opportunity for young children to skip school or daycare for the day, it’s a chance for kids to learn important life lessons. In fact, they may learn something that school or daycare can’t teach them. Taking…read more →
Originally appeared on Business.com. As a small business owner, you take big risks and face even bigger competition, but you don’t have to do it alone. Main Street organizations, including small business associations, downtown improvement districts and Local First programs all support small businesses with everything from promotional resources to networking opportunities. They’re often led by small business owners themselves, putting the organization in the best position to support your…read more →
This year’s Employee Appreciation Day will take place on March 2. Do your employees feel appreciated? As it turns out, most small business employees do feel appreciated. According to a 2017 study by Aflac, 84 percent of small business employees say they are happy with their current job. More than two-thirds – 67 percent – of small business employees report that feeling appreciated is a benefit to working for a…read more →
As seen on Business.com. If you’re not showing the love to your customers, you could be missing out on a valuable boost. Here are 10 ways to make sure your customers know they are valued. These tactics will keep them feeling the love, year-round. Customers are the lifeblood of any business. They’re the reason for keeping the shelves stocked and the doors open. As you look to grow your business,…read more →
By now, you’ve heard about the change to Facebook’s News Feed algorithm. You may have seen it on Bloomberg.com, USA Today, or even Fortune. Maybe you were like us and it started blowing up your breaking news apps on your phone, then you got home and couldn’t find an outlet NOT talking about Mark Zuckerberg’s decision. Everyone was giving the headlines, but no one was really saying what it means…read more →
Small, locally owned businesses have a reputation for customer service. From auto body shops to sporting goods stores, small businesses are often known for friendly faces, specialized expertise and quality service. Their welcoming atmospheres help these businesses stand out from their big-box and national chain counterparts. Now, at a time when businesses big and small are increasingly leveraging new technologies, it may be more important than ever for small businesses…read more →
