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For small business owners, a new year means new opportunities. Especially after a busy holiday season, the start of a new year is a chance to reset: to set new goals for the bottom line, to reconnect with the community and to get ahead of the competition with a strategic marketing plan.
For small and locally owned businesses, the day after Black Friday can seem like a Super Bowl of sorts. That’s because millions of Americans all across the country will shop small and buy local, spending billions of dollars in a single day. There’s no doubt that Small Business Saturday gives local businesses a boost, but it’s just the start of a successful business’s holiday season strategy. Last year, some 95…read more →
There’s no denying that buy local groups can – and do – enhance a community. In communities across the country, these groups of small businesses provide a framework for promoting the buy local movement on a local level, spreading the word about their local business members and educating consumers on the difference that buying local makes. For small business members, these groups can often provide a wealth of resources, but…read more →
By Alex Gladu, Independent We Stand There’s no place more suitable for small businesses than Main Street. Yet, increasingly, local brick-and-mortars are being squeezed out of their downtown locations, as the rising cost of commercial rent becomes unbearable. It’s a complex problem that could be affecting a majority of small business owners, but a combination of changes to public policy and business practices could bring these business owners some much-needed…read more →
By Alex Gladu, Independent We Stand In the ever-changing world of technology – and, more specifically, search engine optimization (SEO) – businesses have to think ahead. Usually, that means anticipating algorithm changes and adapting SEO efforts quickly once those changes are announced. In 2016, it could mean adapting to a whole new channel of searches, thanks to the growing popularity of voice search. What is voice search? Voice search refers…read more →
No matter what type of device people are using to search, they’re getting mobile-friendly results. In searches related to e-commerce, the first result is a mobile-friendly website 83 percent of the time.
Research undeniably shows that customers look at and make decisions based on online reviews from other customers.
Although rents are usually expected to rise naturally year after year, these retailers are concerned with unbearable spikes in rent, as many report seeing their rates double or triple in very little time.
Local businesses can take back the digital market with the help of one tool, a tool that can change the way consumers find and shop with local businesses.
When filing your taxes this year, think about the Section 179 deduction that could be available.
